Acrylic Sign Holders & Brochure Displays

What these are called

The same few objects are searched under a long list of names: sign holder, sign stand, sign display, ticket holder, price holder, menu holder, table talker, poster holder, leaflet holder, pamphlet holder, flyer holder, brochure holder, literature holder, display case, display riser. Underneath, this category is clear plastic shaped to do one of four jobs.

Holding a printed sheet upright → sign holders and menu holders

A price, a menu, a notice, an opening-hours card, a table number. It sits on a counter or a table and holds one sheet at reading height. This is the highest-turnover item in the category, because the sheet inside changes constantly and the holder does not.

Holding leaflets people take away → brochure and leaflet holders

Pockets rather than a single slot, because the point is that the stack goes down as people help themselves. These mount on a wall or stand on a counter, in single or multiple pockets depending on how many different leaflets you are offering.

Covering or raising a product → display cases and risers

A clear box that keeps a product visible but out of reach, or a stepped riser that lifts the back row so a whole shelf can be seen at once. Cases are also used for storage, because they stack.

Collecting something → donation and suggestion boxes

A sealed container with a slot and a lock. Clear for money, solid for anything written. The reasoning behind that is on that page.

L-shape or double-sided?

This is the choice people get wrong most often, and it is settled by one question: can a customer walk round the back of it?

An L-shape holder has a sloped front and a flat foot. It shows one face, it costs less, and it is the right answer against a wall, a window, a till or anywhere the sign is viewed from the front only. The back is not meant to be seen.

A double-sided holder is a flat sleeve standing in a base, with a face on each side. On an island counter, a free-standing table, a reception desk people approach from two directions, it does the work of two L-shapes and takes up one footprint. You can also run two different sheets in it, which is how most cafés use them.

How the sizes work

The sizes here are the standard paper sizes, so whatever your printer produces will fit without trimming.

• DL is the long narrow one — a third of an A4 sheet, the shape of a standard flyer or a tri-fold brochure. It is the size most leaflet racks are built around.
• A5 is half an A4. Table talkers, small price cards, menus on a table.
• A4 is the everyday office sheet. Counter notices, price lists, instructions, forms.
• A3 is double A4, for anything that has to be read from further back than the counter itself.

Portrait or landscape is a separate choice from size, and it is worth matching to the content rather than the shelf: a list of prices reads better portrait, a short headline reads better landscape.

Keeping clear plastic clear

This is the one thing that determines whether these still look professional in a year, and it is almost never mentioned at the point of sale.

Clear plastic scratches more easily than glass, and most of the damage comes from cleaning rather than use. Do not use glass cleaner, spirits, solvents or anything with ammonia — they do not just smear, they cause fine cracking in the surface that cannot be undone. Warm water, a drop of dishwashing liquid and a soft microfibre cloth is the whole method. Dust it before you wipe it, because dragging grit across the surface is what puts the scratches there.

Keep them out of direct sun as well. Permanent sunlight will yellow clear plastic and make it brittle, which is why these are indoor items — for a shopfront window, use something made for it instead.

Clear sign holder and brochure holder FAQ

Is it acrylic or another plastic?

It varies across the range, and the product page states the material for each item. The sign holders and brochure holders are acrylic; some of the display cases and storage boxes are clear polypropylene instead, which is less rigid but much harder to crack. For the care instructions above it makes no difference — treat all of it the same way.

Do wall-mounted holders come with screws?

Check the product page; where screws are not included it says so. Wall fixings depend on the wall anyway — what suits plasterboard will not hold in masonry — so many people buy the fixings with the rest of their hardware.

Can I put two different sheets in a double-sided holder?

Yes, and most people do. Each side takes its own sheet, so one holder can carry a price on one face and a promotion on the other.

Can these go outside or in a window?

They are indoor items. Direct sun yellows clear plastic and makes it brittle, and a holder designed to stand on a counter will not cope with wind or rain. For glass, see the window display poster holders, which are made for it.

My holder has gone cloudy. Can it be fixed?

If it is a film from cleaning product, warm soapy water and a microfibre cloth will usually take it off. If it is fine crazing from solvent or from sunlight, no — that is in the material and the part has to be replaced. This is why the cleaning method matters.

What size is DL?

A third of an A4 sheet, long and narrow. It is the standard flyer and tri-fold brochure size in Australia, and it is what most leaflet racks are built to hold.

Can I order a size or a shape that is not listed?

Ask us. Tell us the size of the print, where it is going and how many you need, and we will tell you whether we can get it. Send us the details for a quote.

Do you do bulk pricing?

Where a product has quantity breaks, they are listed on its own page. For a larger order, or a mix across several of these ranges, send us the list and we will price it as one order.

What if I need it on a wall, a floor stand or a window instead?

For posters on a wall, the snap frames and poster displays. For something standing on the floor, the poster stands and floor sign holders. For brochures in volume, the brochure floor stands and magazine racks. For the inside of a shopfront window, the window display poster holders.