Retail & Showrooms

Retail & Showrooms

Fitting out a shop or showroom

Follow the path a shopper takes, from the footpath to the till. Each stop is one decision and the type of product that settles it.

Start here

A shop gets four chances to say something: the window, the aisle, the shelf edge where the decision happens, and the till. Most shops do the first and the last and skip the two in between.

Jump to
1The shopfront2The entry and the aisles3At the shelf and the till4Wayfinding, policies and fitting rooms5Queues and showroom displays
1

The shopfront

Stop someone who was walking past

The window works around the clock; the footpath sign works while you are open. Together they are the only things talking to people who had no intention of coming in, and they are the cheapest advertising a shop owns.

You needA window holder for the glass, a pavement sign for trading hours, and a snap frame stand just inside the door for the campaign poster.

Window holderMagnetic front on the inside of the glass. Changes in seconds.
Folding A-frameLowest profile in wind, folds flat at close.
Fillable baseLight to carry out, heavy once filled on the day.
Snap frame on legsEntry poster that changes with the campaign, not with the fit-out.
Window Poster HoldersWindow Poster HoldersInside the glass, magnetic front, no tape and no residue.A-Frames & Pavement SignsA-Frames & Pavement SignsFolding, fillable and wheeled. Built to live outside.Floor Standing Snap FramesFloor Standing Snap FramesA snap frame on legs. Flip the edges, swap the print.
TipCheck what your council allows before buying a footpath sign. The permitted size decides which one you can use, and it is a ten minute phone call.
2

The entry and the aisles

Carry a message across the floor

A sign at the entrance sets the tone; a sign at the end of an aisle turns a browser into somebody walking towards something. Both get read from several metres back, which means a floor stand or a frame on the wall rather than anything sitting on a shelf.

You needWeighted floor stands that move when the floor plan does, adjustable poles for aisle ends, and wall frames for department and category headers.

Weighted base standStays upright in traffic, moves when you need it to.
Double sidedAn aisle has two directions; a single sided sign serves one of them.
Adjustable poleSet the height to the thing it refers to, not to a standard adult.
Wall frameDepartment headers and aisle markers that do not move.
Poster StandsPoster StandsWeighted floor stands, single or double sided, A4 up to A1.POS & Shelf DisplaysPOS & Shelf DisplaysHeight-adjustable poles, counter frames and clip-on holders.Snap FramesSnap FramesA4 to A0 in black, silver, gold and wood look.
TipDouble sided costs less than two stands and takes one footprint. On an open floor it is the default rather than the upgrade.
3

At the shelf and the till

Answer the question at the point of decision

This is where price gets read and the decision gets made. A sign here talks to one person standing in front of the thing it describes, so it can be small and say less, as long as it answers what is actually in their head: how much, what is it, why this one.

You needShelf and clip-on holders at the fixture, counter holders at the till, and risers and cases to get the product seen and keep it intact.

Slide-in frameChange the print from the top. Nothing to unscrew, nothing to lose.
Clip-on holderClamps to a shelf edge or a basket rim where there is no counter space.
Re-writableLiquid chalk marker for anything priced by weight or by the day.
RiserSteps the back row up so a whole shelf is visible at once.
POS & Shelf DisplaysPOS & Shelf DisplaysSlide-in frames, clip-on holders and a re-writable board.Counter & Table Sign HoldersCounter & Table Sign HoldersClear acrylic at the till, DL to A3, portrait or landscape.Display Cases & RisersDisplay Cases & RisersClear cases and stepped risers. They stack for storage.
TipUse frame colour as a code: one colour for price and promotion, one for information, one for anything permanent. Regulars learn it without being told and staff stop asking which to use.
4

Wayfinding, policies and fitting rooms

Answer the questions staff get asked all day

Where are the fitting rooms, where are the toilets, what is your returns policy, do you price match, is this the queue. Every one of those asked out loud is a staff member not selling. Put them on the wall once and they answer themselves.

You needWall sign holders for policies and directions, and snap frames for anything larger or seasonal.

Wall sign holderClear acrylic, A5 and A4, screws flat to the wall.
Snap frameFor returns policy, size guides, seasonal trading hours.
Brochure pocketLoyalty forms, catalogues, warranty cards.
Wall Sign & Brochure HoldersWall Sign & Brochure HoldersWall sign holders plus single and multi-pocket brochure holders.Snap FramesSnap FramesFlip the edges, drop the print in, snap it shut.
TipPut the returns policy where people queue, not behind the counter. Read before the transaction it prevents an argument; read after it starts one.
5

Queues and showroom displays

Control the line, protect the stock

A queue that forms where you did not plan it blocks the aisle it formed in. And on a showroom floor a rope says “look, do not lean” far more politely than a staff member has to.

You needBelt barriers for a moving queue, rope barriers around anything on display, and spares so a damaged post does not cost you a whole set.

Belt barrierPulls out when the queue forms, winds away when it does not.
Rope barrierFor a display that stands still: a vehicle, a model, a feature product.
Short postKeeps the sightline clear over a low display.
Spare partsClip ends, bases and cassettes are sold on their own.
Retractable Belt BarriersRetractable Belt BarriersBelt winds back into the post when the rush is over.Rope BarriersRope BarriersWeighted posts and braided rope, full height or short.Ropes, Clips & SparesRopes, Clips & SparesRopes, clip ends, wall hooks, bases and post sign holders.
TipFor a car or a low display use the short posts. A full height barrier in front of something low hides the thing you are trying to show.

Buying for more than one site?

Most of what we ship goes to organisations fitting out several rooms or several locations at once. Send the quantities, the sizes and the delivery postcodes and we will price it as one order, freight included, so the figure you take to approval is the figure you pay. Orders are dispatched within one business day.

Ask for a quoteShipping & returnsPayment & invoicing

Other spaces: Cafes, restaurants & hotels · Offices, schools & buildings · Exhibition stands · All industries

There are no products listed under this category.